2021 is a very important year for SOME. The company reaches the significant milestone of 20 years of activity in the field of consulting and software solutions in the Financial and ERP sectors, during which it has consistently ensured a high level of professionalism both in Italy and in international contexts.
Several new developments will be presented to our clients and partners. The first of these, which we are pleased to introduce through this article, marks the beginning of a new phase for our company: a complete renewal of our brand identity and a new logo that projects SOME toward a more modern and contemporary image.
A logo that symbolically represents a natural evolution of our world and embodies the corporate values that have always distinguished us, moving toward the future with a more engaging and modern language.
To best represent SOME’s identity and the business environment in which the company operates, we have designed a brand mark with solid yet fluid shapes, capable of adapting to different communication contexts such as the website, official social media channels, traditional letterheads, online magazines, and other media platforms.
The essential geometric lines that characterize this new expression of the SOME brand summarize the previous form of the world within the rounded shapes of the letters O and M. In particular, the M becomes a symbol of fusion with international partners and of the strong relationship of mutual trust we maintain with our clients.
SOME renews itself by integrating all its realities into a single, fresh, and contemporary visual sign.
SOME – SUITE OF MANAGEMENT ELEMENTS
THE TRANSITION BETWEEN UNION AND IDENTITY: THE SEAGULL
Today marks the perfect transition from a traditional logo to a modern and responsive one: a new brand designed to look ahead and adapt to every positioning need, with particular attention to the new rules of digital and social communication, which require simplicity and immediate recognition.
This intention is reflected in the simplification toward a single visual mark, where the logo merges with typography, giving life to a new and harmonious shape—a true signature.
This becomes the key to understanding the entire redesign: the convergence of concepts, worlds, and partners under the interpretative symbol of SOME itself. The “M”, now visually redesigned, has been associated with the idea of a seagull— a strong and distinctive element that will guide and characterize the logo across all applications, representing the various partnerships connected to SOME.
Each partnership is expressed through its own color, reinforcing the concept of unity under a single source of action.
A union of multiple worlds, and a world itself.
This is the space in which SOME expresses all the enthusiasm and expertise that have distinguished it over the years, ready to embrace the challenges of the future.
This creative development illustrates the artistic process that led to the final design choice: SOME fully enters a new era, with the same passion as always.